Micromax is a rather big name today - in fact, it is the largest indian mobile phone company swot analysis strengths: innovative products and features. Swot analysis report of hindalco industries limited hindalco, the metals flagship company of aditya birla group, is engaged in the production of aluminum and copper the company has operations in 13 countries and serves customers in more than 50 countries. Looking for newest microsoft corporation swot analysis for 2013 click here to find the example of microsoft's strengths, weaknesses, opportunities and threats. Micromax is known to be one of the leading indian telecom companies that have 23 domestic offices located all over the county along with international offices with a futuristic vision and an exhaustive r&d at its helm, micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Following microsoft-nokia deal, we do a swot analysis of nokia to get a proper analytic view of nokia's strengths, weaknesses, opportunities and threats.
Swot is an acronym that stands for strengths, weaknesses, opportunities and threats as a company plans its next move, it should consider all of these things before proceeding the plan's. Swot analysisstrengths:innovative products and features- marathon batterymobile phones with a 30-day battery life, phone which isprogrammable as a universal remote control, gravityphones are some of the features which have increased thepopularity of the productlow cost of production - with its plantslocated in china, micromax bears a low. Micromax informatics ltd company profile, corporate revenues, growth, market size, analysis, business forecasts, market share, metrics, swot.
Micromax is the second biggest smartphone maker in india with 18 percent market share after samsung, which holds 29 percent, according to a report by idc that measures device shipments. Success story of micromax- india's leading smartphone player marketing all brand analysis swot analysis 7 reasons that advertising is indispensable for your. After setting a scorching growth pace since 2008 when it entered the indian handset market, micromax has hit a plateau.
Chapter 8 swot analysis of micromax strengths micromax is no television jm financial600 crore on selling over 70 lakh handsets edelweiss and nomura are the book. Micromax is a consumer electronics firm and are mainly known for their dominance in the indian mobile manufacturing market in recent years, they have emerged as one of the top companies in india surpassing the likes of nokia, samsung and other local brands within just 8 years since their debut in the mobile handset market. A case study on micromax's mobile marketing strategies - how did it become big in indian market. Micromax is focusing on smart phones and tablets as smart phone is going to be the future of mobile market, micromax has started focusing on smart phones it has decided to launch more smart phones in the market.
Free essays on swot analysis of micromax mobiles for students use our papers to help you with yours 1 - 30. This is a research report on project on micromax by sayed arif in technology category search and upload all types of project on micromax projects for mba's on managementparadisecom. Free essay: marketing management project report indian institute of management, kashipur a study on marketing strategy of micromax and future challenges. Micromax mobile essay sample micromax has entered into handset market in 2008 and within 3 years it has become the third largest handset manufacturer in india.
Micromax swot analysis micromax is an indian it company which focus to sell low end low price phone in india content marketing91. Micromax informatics is a leading indian mobile device manufacturer with monthly sales of over one million units micromax has a range of devices from low-cost to midrange, including smartphones, with sales operations expanding across several emerging markets. The challenge: perceived as a chinese brand, micromax was a preferred brand in the rural areas and for the same reasons was not considered desirable in the urban areas to penetrate the urban markets, an image correction was required and a brand strategy needed to fade the memories of nokia from the minds of the consumers. The strategic marketing management analysis of lenovo group wang, wen cheng, dept of business management, hwa hsia institute of technology, taiwan swot analysis.
625 swot analysis for micromax 625 manufacturing capability in india 63 intex 631 company profile 632 intex in mobile manufacturing value chain. Micromax informatics company profile - swot analysis: this report looks at micromax's success in offering affordable smartphones in the burgeoning. Scope of the mobile phone manufacturing market in india 2016-2020 market research report: 625 swot analysis for micromax 625 manufacturing capability in india.